Magazine Advertising

Print Media Consulting

Magazine advertisers know that their money is well spent when a customer comes in with magazine in hand, folded to their advertisement, saying, “I want one just like that!” There’s something unique about the power of magazine advertising. The buyer doesn’t have to turn it on to hear it or see it. They can take it anywhere with them. There’s plenty of room to convey a lot of information, including setting a mood with brilliant 4-color or subtle black & white photography.

The drawbacks of magazine advertising are that it can be fairly expensive, and if a campaign is poorly conceived or executed, the results can be disappointing. At the same time, magazine advertising enhances buyers’ impressions about suppliers, leveling the playing field for companies of all sizes. Small and mid-size businesses can reduce magazine ad costs by purchasing less than a full page ad.

Magazine advertising's major benefit to businesses is its ability to display higher quality images, represented with full color and gloss, which allow a clearer picture of your product, giving the public a better idea of your company. In addition, many magazines target a specific demographic, such as people who belong to a certain trade or of a certain age group. By advertising in magazines within your industry, you are almost guaranteed to reach your intended audience.

There are a multitude of excellent magazine advertising opportunities in the Roaring Fork and Vail valleys, including summer tourism guides, home buyer guides, high-profile community lifestyle magazines, and even magazines targeted to philanthropists. Our relationships with professional photographers, graphic artists, and copywriters can assure you a professionally produced magazine campaign that will catch the reader’s eye. We’ll research all the Aspen, Glenwood Springs, Vail, Carbondale, and Rifle publications to make sure that your ad budget is closely targeted and well spent.