Aspen Colorado Newspaper Advertising

 

PRINT ADVERTISING WITH REMIX MEDIA GROUP

How many times during a busy workday have you taken a break to read the local newspaper? How many times have you noticed an advertisement that appeals to you, such as a sale on ski equipment, mountain bikes, or that new ATV you’ve always wanted? We thought so. Newspaper advertising can be very effective.

On an average weekday, over half of adults read a newspaper. Better yet, when adults are in a “buying mode”, they aggressively search newspaper ads for the products they’re seeking, and these can be big-ticket items, such as a house, a car, a boat, or expensive recreational gear, entertainment, or leisure items.

Newspaper readers tend to be more literate, have higher discretionary spending levels, and have greater job responsibility. Generally speaking, the more sophisticated the graphic design on your newspaper ad, the better it works.

As with all our media campaigns, newspaper advertising should be a part of an overall campaign that utilizes various media outlets. Repetition is important in newspaper advertising, and eye-catching graphic design and photography can be crucial. Your campaign should have an intentional look and feel, whether it’s overt eye-grabbing design and photography, or subtle but provocative design, copy, and imagery.

Timing is also very important. There is a specific window of timing and repetition in newspaper advertising before you’ll see results. If your ad campaign is too short or poorly timed, you may spend a lot of money and see no results. We can consult with you regarding the duration of your advertising campaign to make sure you’ll see the results you’re hoping for.

We work with talented graphic artists and graphic designers, copywriters, and photographers to produce high-quality advertisements with tangible results.

Best of all, we have long-standing relationships with local and regional newspapers to purchase advertising at quantity discounts, so you can put your savings towards professional design and photography that will really make your ad noticeable.

ReMIX Media Group knows the Aspen, Vail, Glenwood Springs, Basalt, Carbondale, Rifle, and Parachute markets. We’ll get you results!