Aspen Colorado Television TV Advertising

Television and radio production services

 

TELEVISION COMMERCIAL PRODUCTION

Television commercials have a great impact on our lives. Our research shows that on an average day, 800 people search the internet for “funny television commercials”. The day after the Superbowl, more people are talking about the commercials during the big game than the game itself, and we actually have TV programs that highlight the best advertising efforts of the past several months. The iPod commercials, Budweiser commercials, scary German energy drink commercial, and the Geico commercials are all the talk of the internet. According to Nielsen, TV is one of the most authoritative and most persuasive of all the media outlets, and it reaches into 98% of all U.S. households.

That may be good for the Budweiser draft horses kicking a football around a pasture in Montana, you might think, but how does that relate to my small business in the Roaring Fork Valley? There are no local TV stations here! You’re wrong. The television market in the Roaring Fork Valley is expanding just as rapidly as our population. As with all marketing purchases, your television ad buys have to be targeted to your intended market. Do you know that a great majority of the tourist visitors to Aspen and Snowmass turn on the local cable channel every morning for a report on ski conditions and the local weather? During the summer, they may watch an hour-long program on recreational opportunities to pursue while they’re here. If you’re in the recreation or tourism business, this can be a terrific advertising opportunity.

Similarly, television programming is evolving to serve the long-term local resident. No doubt you’ve been frustrated time and again by weather reports on the Denver affiliates that completely ignore our unique weather conditions. Soon there will be a national television affiliate based in Glenwood Springs, and local news and weather programming will be targeted specifically to our valley. As well, there are several unique cable channels based in the Aspen, Carbondale, and Glenwood Springs areas, and Rifle is projected to be bigger than all three cities combined. If you don’t include television in your business marketing plan, you’re missing a big opportunity to reach local customers.

ReMIX Media Group has a clear understanding of television marketing and how it can work to expose your business to your target market. Television advertising production costs have plummeted in the last decade, and it is now possible to get top-quality commercials produced for a fraction of the 1990’s cost.

We have a great stable of camera men, actors, producers, and voice-over talent ready to produce your television commercials. Let’s discuss whether television is right for your marketing program.