Print Marketing Opportunities
How many times during a busy workday have you taken a break to read the local newspaper? How many times have you noticed an advertisement that appeals to you, such as a sale on ski equipment, mountain bikes, or that new ATV you’ve always wanted? We thought so. Newspaper advertising can be very effective.
As with all our media campaigns, newspaper advertising can be a part of an overall marketing campaign that utilizes various media outlets. Repetition is important in newspaper advertising, and eye-catching graphic design and photography can be crucial. Your campaign should have an intentional look and feel, whether it’s overt eye-grabbing design and photography, or subtle but provocative design, copy, and imagery.
Timing is also very important. There is a specific window of timing and repetition in newspaper advertising before you’ll see results. If your ad campaign is too short or poorly timed, you may spend a lot of money and see no results. We can consult with you regarding the duration of your advertising campaign to make sure you’ll see the results you’re looking for.
We work with talented graphic artists and graphic designers, copywriters, and photographers to produce high-quality advertisements with tangible results. Best of all, we have long-standing relationships with local and regional newspapers to purchase advertising at quantity discounts, so you can put your savings towards professional design and photography that will really make your ad noticeable.
Newspaper advertising has been around longer than any other form of advertising we see today and is still the first kind of advertising that businesses think about doing. These ads can do a lot more than just advertise one item or one sale — each one can work really hard to bring in customers, and then bring them back again and again. They're a good way to reach a large number of people, especially those aged 45-plus who tend to read the paper more frequently than younger demographic groups who tend to get their news from television, radio or the internet. And you can target your ads to the appropriate markets by requesting that your ads run in the section(s) that most closely relate to your target audience, be it sports, lifestyle or business.
The advantages of newspaper advertising are wide-ranging:
Reach: Though declining in readership, an average issue of a daily or Sunday newspaper reaches more adults than an average half-hour prime time television show. Readers also remove and/or save information, including special events, features on family and friends, coupons, and more.
Engagement: Readers are highly engaged with newspapers in print, online, smartphones and tablets because they value the news, advertising and local feature coverage.
Targeting Options: One of the strong benefits of newspaper advertising is that newspapers offer a variety of ways to target a particular audience. Whether it’s zoning inserts by zip code or using a niche publication to target a certain group or behaviorally targeting a certain group on a newspaper website, newspaper products offer a wide range of products to target any audience an advertiser is looking to reach.
Convenience: Newspaper companies offer their readers a variety of platforms to choose from in how to receive their news and advertising content. Readers place a high value on the ability to consume newspapers in the format that is most convenient and useful depending on the time and place.