TV Production Services
Remix Media Group has a clear understanding of television marketing and how it can work to expose your business to your target market.
According to a recent study by Ball State University on the media consumption habits of average Americans, despite the Internet’s steady rise in popularity over the last few years, television remains the dominant medium in most U.S. households.
That may be good for the Budweiser draft horses kicking a football around a pasture in Montana, but how does that relate to my small business in the Roaring Fork Valley? There are no local TV stations here! You’re wrong. The television market in the Roaring Fork Valley is expanding just as rapidly as our population. As with all marketing purchases, your television ad buys have to be targeted to your intended market.
Advertising on television allows you to show and tell a wide audience your business, product, or service. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale. Of all the media in the marketing mix, television when used properly is the most powerful branding medium – because of emotional impact of sight and sound. Whether funny, heart-warming, or tear-jerking, being on-brand and on-strategy is critical when it comes to television concepts and TV commercial production values.
Some of the advantages to advertising your small business on television include the following:
- TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time.
- It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility. Ads that capture the attention of the audience can also start consumers talking.
- It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.
To create an effective television ad, it’s first necessary to have a good script that highlights a strong offer. Ads must also be effectively produced, and it’s for this reason that it’s often better to enlist the services of an advertising agency, which can help you create an entire campaign.
While national TV advertising is usually out of an entrepreneur's price range, advertising on local stations and on cable television can be surprisingly affordable. We have a great stable of cameramen, actors, producers, and voice-over talent ready to produce your television commercials.
Let’s discuss whether television is right for your marketing program!