Copy Writing

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Copy Writing Matters

The path between a great idea and a great radio broadcast commercial is paved with excellent copy writing. Unfortunately, often times and at no fault of the copy writer, the message gets obscured because of the too-many-cooks principle. If it was up to copy writers alone all commercials would be divine inspirations that communicate an idea clearly and effectively. [...]

2017-05-20T21:42:45+00:00 May 20th, 2017|Copy Writing, Radio|0 Comments