The path between a great idea and a great radio broadcast commercial is paved with excellent copy writing. Unfortunately, often times and at no fault of the copy writer, the message gets obscured because of the too-many-cooks principle.
If it was up to copy writers alone all commercials would be divine inspirations that communicate an idea clearly and effectively. However, there’s more to the process including well intentioned sales people, the clients themselves and don’t forget the client’s knowledgeable hairdresser who believes the product name should be said at least 6 times in a :30 second commercial to be most effective! Remix Media Group writes copy for their clients that works!